Digital Platform

Spotify Metrics Explained: Monthly Listeners vs. Streams

Spotify shows you a lot of data – but not all of it leads to good decisions. This article breaks down the difference between visibility and real audience.

Understanding Spotify in 2025: Discovery, Algorithms, and What Actually Drives Reach

With over 600 million users and counting, Spotify is more than just a streaming service—it’s a global music discovery engine. For independent artists and labels, it’s often the first stage, the biggest challenge, and the most misunderstood part of their release strategy.

Beatport in 2025: Niche Power, Strategic Exposure, and What Indie Labels Need to Know

Beatport is more than a download store in 2025. With Hype, DJ streaming, and promo tools, it offers real visibility for indie electronic labels. Here’s how to use it strategically.

YouTube Music & Artist Channels in 2025: How to Build Visibility and Income Beyond the Algorithm

YouTube Music and the Official Artist Channel offer powerful tools for visibility, engagement, and monetization. Learn how to use YouTube strategically in 2025.

Apple Music in 2025: Structure, Payouts, and Why It Still Matters for Independent Artists

Apple Music remains one of the most stable and artist-friendly platforms in 2025. Higher payouts, quality-focused curation, and long-term fan connection make it a strategic essential.

Boomplay & Audiomack in 2025: How Two African-Centric Platforms Help Independent Artists Build Reach and Revenue

Boomplay and Audiomack play a key role in Africa’s music ecosystem. This article explores how both platforms support independent artists with free access, regional focus, and powerful growth potential in 2025.